One of the world’s leading brands, Nike is all set to sue Brooklyn Art Collection. In particular, the one also called MSCHF. This is over a controversial pair of shoes called Satan shoes.
The name ‘Satan’ is adopted from the fact that the shoe contains a drop of human blood. Especially, under the soles that trended the better part of Monday and Tuesday.
Moreover, the shoes bearing the ‘Nike Air Max 97’ logo are estimated to cost $1,018. It also features an inverted cross and words in Pentagram featuring words like luke 10:18.
According to findings, MSCHF produced 666 pairs of shoes on Monday. Especially, the ones that did enter into the public domain. Mainly, through Celebrity rapper Lil Nas X and completely sold off. Attracting one of the major business booms ever recorded.
Soon, Nike did come out strongly and did criticise the idea. This did make the record even higher sales for both black and red shoes. Claiming their trademark did apply unlawfully, hence the infringement. Also, it did take place concurrently. Coinciding with the launch of Lil Nas Rapp ‘Call me by your name” currently called ‘Montero’. It did also extend on the video. Especially, where Nas did slide on a stripper pole. Mostly, depicting a shift from Heaven to hell. After, putting on the ‘Satan’ shoes.
Nike Goes to Court
Elsewhere, Nike did appeal to the court of law and ordered. Mainly, for suspension of sales, barring MSCHF from further sales. Also, did deny the right to use their design mark.
According to Nike Company, such unauthorised shoes may create confusion. Adding that it may result in dilution and erroneous association of Nike products and MSCHF.
In their lawsuit, they said already evidence of confusion is witnessed in the market places. Section of shoe lovers may boycott genuine Nike’s products in fear of Satan shoes. This did not leave the influencers behind. Including, South Dakota Governor Kristi Noem together with other high-profile religious leaders in the United States. The ones who did criticize Lil Nas over the controversial design of the shoes. The leaders tweeted and added memes on the artist’s profile. In response to the unlawful act together with the shoe design.
Meanwhile, after thorough research, each shoe is said to contain red ink of 60 cubic centimeters. Also, the single drop of human blood is believed to have been donated by a member from the Brooklyn Art Collection.