The Spanish League, La Liga, intends to extend the entertainment to the East. This will give the people of India the glorious opportunity to watch matches live from their television screens.
The league’s governing body has invited the videos for the 2021-22 season onwards. The successful bidder will have the rights to air live matches, from between three to five.
The new development means the Spanish La Liga will be aired in eight Indian countries. These countries include Afghanistan, Nepal, Bangladesh, Bhutan and Sri Lanka. Other countries that will get the opportunity to watch the La Liga games are Maldives, India, and Pakistan.
However, for the moment, lovers of La Liga matches can only stream games live through social media. Facebook has been the major medium the Indians use. This is according to the 2018 deal, which is going to expire in May 2021.
Jose Antonio Cachaza Says Talks Are Ongoing as He Promises to Give Updates
La Liga’s India Managing Director, Jose Antonio Cachaza, in his interview, gave a hint of the league going beyond just Facebook. Nonetheless, he showed no commitment over the move.
Furthermore, he said the talks are currently ongoing. Also, he promised to give the updates. As much as he said that it was too early to conclude, he predicted that the Indian broadcasting market was very ready to experience big changes.
According to the Spanish Leauge, the tender package will help the partners to achieve the broadest distribution. With these, the partners will have the rights to broadcast all matches from La Liga Santander, LaLiga SmartBank, LaLiga’s 24X7 English-language channel LaLigaTV.
Also, other additional support programmes are in the package. The rights will be both exclusive or non-exclusive basis, depending on the deal.
According to La Lig’s audiovisual statement, Melcior Soler expressed satisfied with their current partner. He noted the provision of data will show the growth of the league in Indian sub-continent. He maintained the data is key for the future engagements with football fans from Indian.